Editorial policy

Claims should never outrun their support.

Every assessment separates evidence confidence, expected benefit, tolerability, practicality, time, and cost.

Conservative language

We avoid miracle, clinically proven, and guaranteed language unless published evidence supports the precise claim and context.

Ingredient presence does not establish concentration or product performance. Exact concentrations appear only when a brand publishes them.

Editorial preview, editorially reviewed, and clinically reviewed labels must reflect completed work. Credentials are never invented.